Zest Protocol App
End-to-end brand and product design for Bitcoin lending protocol. Created logo, designed complete application interface, and built marketing site from inception.
The Protocol
Zest Protocol is a premier Bitcoin lending platform designed for institutions and power users. My mission was to build a front-end that mirrored the protocol's high-stakes technical foundation—deliver a user interface that feels solid, professional, and uncompromisingly precise.
Institutional Design Engineering
Building a platform for Bitcoin lending requires a visual language that signals trust and sophistication. I approached the implementation as a bridge between the bank-grade Figma designs and the production-ready React codebase.
Technical Highlights:
- High-Density Data: Developed layout patterns that maintain clarity even when displaying dense financial metrics, utilizing a refined typography system centered on Inter.
- Pixel-Perfect Execution: Led the design-to-code process, ensuring that the final production site was indistinguishable from the approved Figma prototypes.
The Impact
By prioritizing technical craft and visual hierarchy, I helped Zest launch a platform that stands out in the Bitcoin DeFi space. The result is a high-performance, institutional-grade application that simplifies the complexities of on-chain lending. ign implementation and handling static front-end integration for both the app and marketing site.
Tech & Tools
- Figma (UI/UX design, branding, design system)
- React / Next.js (front-end development)
- HTML/CSS (landing page)
- GitHub (version control & collaboration)
Highlights
- Established the complete visual identity of the protocol through branding and logo design
- Designed the full application interface with multiple iterations based on user feedback
- Built production-ready marketing landing page with email capture for early growth
- Enabled smooth design-to-dev workflow by contributing directly to front-end implementation
- Played a key role in laying the design foundation for the protocol's long-term growth
