Website Redesign

The Vision

UASU was born from the need to modernize standard financial experiences for a new generation of DeFi users. I was tasked with leading the complete visual and technical overhaul—transforming a legacy concept into a vibrant, high-performance platform.

The Design Engineering Journey

A successful redesign isn't just about a new coat of paint—it's about re-engineering the user's relationship with the product. I focused on building a "Vibrant Professionalism" that balances aesthetic energy with functional clarity.

Key Contributions:

Brand Evolution: Developed a new visual system that uses bold typography and a modern "Zinc" color palette to distinguish UASU from generic competitors.
Technical Implementation: Built the entire front-end from scratch using Next.js and Tailwind CSS, prioritizing speed, accessibility, and a seamless mobile experience.
Enhanced Clarity: Restructured the core dashboard to surface vital financial data at the top level, reducing the "clicks-to-insight" for the average user.

The Result

The UASU redesign delivered a 10x improvement in both visual quality and user engagement. By combining strategic design with robust engineering, I helped launch a platform that feels truly modern and future-ready.

Key improvements include:

A dramatically stronger first impression, thanks to the use of real trading data and immersive visual treatment.
A much clearer information hierarchy and storytelling flow, guiding the user from value proposition to feature breakdown with purpose.
A refined visual language rooted in crypto culture — dark theme, glowing accents, precision typography — that enhances brand credibility.
Better CTA visibility and conversion cues, encouraging beta signups without overwhelming the user.

This redesign elevates UASU from a promising concept to a polished, investor- and user-facing platform — ready for early adoption.